YouTube Video V/S Facebook Video – Which is better for advertising on Facebook?

FBvsYouTube
Ok, so this Case Study is going to give you some tips to consider when doing Facebook ‘BOOST’ for your ads.

I did a test on a boosted post to see if Facebook promotes their own platform a bit more than others. Which is totally understandable that they would. I mean, who wouldn’t right?

So I took one of my YouTube Videos and posted in on my Faceless Guru page FB timeline, and then boosted it for $50. And it reached 3,757 people.

YouTube video ad pic

Now I took another video and uploaded it straight to FB and again posted it on my timeline and then boosted that one for $48 and it reached around 17,000 people.

Facebook video ad pic

Now the price it shows now is $96, but that’s because it had done really well, so I boosted it a second time and it reached even more people and that’s why it’s showing 24,647 people reached in this case study.

So let’s take a look at a side by side comparison of the two ads.

 

YOUTUBE VIDEO BOOSTED POST ON FACEBOOK

YOUTUBE VIDEO AD

Targeted: Men & Women ages 25-45
Engagements: 59 – People who actually watched the video
People Reached: 3,624 – Number of people who actually seen my ad.
Total Spent: $50

 

FACEBOOK VIDEO BOOSTED POST ON FACEBOOK

FACEBOOK VIDEO AD

Targeted: Men & Women ages 18-50
Engagements: 6,975 – People who actually watched the video
People Reached: 24,108 – Number of people who actually seen my ad.
Total Spent: $48 initially, then boosted again.

So for this video as I mentioned before, it was more than 17,000 when I first boosted!

To wrap this up! If you are going to BOOST A VIDEO on Facebook, make sure you upload the video to Facebook then boost it, you will get a much more effective turn out in the end.

I hope this case study help you out a bit.

Signing off till next time,
Ronnie Rokk Smith ~ The Faceless Guru

About thefacelessguru

I've been Marketing for over 20 years now. At this time in my life I'm trying to help others build up their businesses, so they can start living the good life to with more free time for their family and friends.
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