How To Manage Your Facebook Ad Spend

FB Ad SpendThere are a few things that you need to think about before you spend a butt load of money on a Facebook Ad.

Well…actually any ad that you promote anywhere needs to be taken into consideration for that matter.

So, here are some guidelines that you should follow:

We are going to use my Niche Sites on Facebook called…

Cool Bull Dog Stuff- A site where I post cute bulldog puppies pics of my dog and just some random pics of other bulldogs that give me a good laugh. This site gives info about training your bulldog here and there but is mainly to promote my bulldog store.

Cool Bull Dog Stuff”  leads to my bulldog niche site, where I sell various cool bulldog stuff, which is called

New Products Ad

You can check out my site here if you like bulldogs.

The site use to be called “Train Your Bull Dog Puppy” but I changed it to Cool Bulldog Stuff, after building my bulldog niche site, so the pictures below for this case-study, will show the pics under the old name that I had it under.

Ok, let’s get started…

Step 1: Do a test Boost Post for $5

Doing a test first is a sure way to see how good your ad will convert before you go start spending the BIG BUCKS!

This also will give you valuable information about what the market is doing depending on who you targeted in that ad.

You can try 2 different scenarios by selecting the people on your fan page and their friends (see Image 1) with one test and doing another test with the same ad but, setting up it up to target a certain demographic. (see Image 2)

Image 1:

image 1-peopleandfriends

Image 2:

image 2-demographicTargeting

Step 2: Compare to see which boost gave better results

As you can tell from the images, I already have some fans on my fan page so I can target them and their friends using this feature. If you don’t have fans you can quickly get some by just doing a boost with keywords such as: dogs, train dogs, bulldogs, etc.

On that particular Facebook Boost Post shown in Image 1, you can see that I used the Target Group “People who like you page and their friend” 

I spent $5 and reached 492 people. Out of that 492 people, 26 of those people took action and did something. 5 people click on the puppy pic. 2 people clicked on the link. And 1 person liked the page.

Now, on Facebook Boost Post Image 2, you can see that for my Target Group I used keywords to target that demographic by using these keywords: American pit Bull Terrier, Dogs, Puppy, French Bulldog, Dog Training. 

I spent $5 and reached 985 people. Out of that 985 people, 68 of those took action and did something. We can see that 3 people clicked the puppy picture and 65 people liked it.

So, as you can see by targeting your specific niche using keywords that pertain to the niche your in, you can get way better results, but in this case it was and uneven match because it wasn’t the same add. One ad had the e-book link to buy, but the other just had a cute puppy pic. And that’s why I say to use the same ad when doing this test.


Step 3: Find a winning ad and up the ad spend

Now, before you take your budget to the next level there are some things that you want to consider. Just because you are reaching people still doesn’t mean that your ads are converting.

So, what you need to do is make sure you are either getting opt-ins from your ads or getting paid (making sales).

Once this is established you can then move up to an actual ad campaign instead of just doing a page boost to reach even more people.

*TIP: Facebook does not like “make money from home ads”, and there is a big chance, that you will get band if you try and promote them.

And yes, I also mean if you are in the Internet Marketing Niche!

What you have to do is find a niche to promote first, and get them on your list, then you can promote you Internet Marketing products to them.

They don’t seem to mind boost as much in the Internet Marketing Niche, as long as it’s linking to a blog that gives value towards that niche, but I wouldn’t do a boost or create an ad for ‘making money online.’

You can look at my page here for some examples to model from.

Just follow the same steps above when doing your Facebook ad campaigns.

If you would like to learn more about how to dominate Facebook Ads, you can check out this Facebook Advertising Guide:

Visual Step-by-step Guide: How To Create Successful Advertising Campaigns On Facebook Plus How To Build Facebook Pages, Groups, Places, Custom Landing Pages, Social Plugins Etc. newly Updated Product With Great Bonuses.

Want to learn more about how to Advertise on Facebook?

Facebook Advertising Guide will show you how to bring your message to over 900 Million targeted Facebook users quick and easy. You will get Visual Step-By-Step Guides on how to advertise on Facebook plus how to create Facebook Business Pages, Facebook Groups, Facebook News Feeds, Custom Landing Pages and much more.

Hope this post sheds some light on a few things.

-The Faceless Guru



About thefacelessguru

I've been Marketing for over 20 years now. At this time in my life I'm trying to help others build up their businesses, so they can start living the good life to with more free time for their family and friends.
This entry was posted in How To Manage Your Ad Spend On Facebook and tagged , , , , , , , , . Bookmark the permalink.

95 Responses to How To Manage Your Facebook Ad Spend

  1. Eddie Nanz says:

    This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.

  2. Pet Store says:

    I have fun with, lead to I found exactly what I used to be looking for. You’ve ended my four day long hunt! God Bless you man. Have a great day. Bye

  3. Furniture says:

    Undeniably believe that which you stated. Your favorite justification appeared to be on the net the simplest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they just do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thanks

  4. Medical says:

    I¡¦ve been exploring for a little for any high quality articles or blog posts in this kind of space . Exploring in Yahoo I ultimately stumbled upon this website. Studying this information So i am satisfied to show that I have a very good uncanny feeling I came upon just what I needed. I such a lot indisputably will make certain to do not disregard this site and provides it a look on a constant basis.

  5. I needed to post you one little note just to give many thanks yet again over the awesome strategies you’ve shared on this page. It is so surprisingly generous with people like you to deliver extensively all that many individuals would’ve distributed as an e book to generate some dough for their own end, primarily considering the fact that you could possibly have done it in case you wanted. These solutions additionally worked to become good way to recognize that other people online have a similar zeal really like my own to grasp a whole lot more with regard to this matter. Certainly there are several more fun situations in the future for individuals that scan through your blog.

  6. Rental Cars says:

    Thank you a lot for providing individuals with an extremely superb opportunity to read from this web site. It is always very fantastic and packed with a lot of fun for me and my office acquaintances to search your blog really 3 times in a week to see the new secrets you will have. And indeed, we are usually contented considering the impressive thoughts you serve. Selected two facts on this page are ultimately the best I’ve ever had.

  7. I just installed a new itunes on a different computer, and I want to manually sync some videos to my ipod. What I need to know if if I plug my ipod into the computer(which is FILLED with my music) will it start to synchronize right away to the empty itunes list? I don’t want to loose my music on there! How do I make sure that doesn’t happen?.

  8. look here says:

    Can I use Joomla to update a purely HTML coded website (I mean a website that is not designed using Joomla) ?

  9. Cherie says:

    Over the last couple of months and years numerous studies are
    undertaken and although some have proved inconclusive there have
    been positive results to signal that its use could enable you to achieve your perfect weight,
    particularly during those studies that have compared it to a placebo.

  10. AndresOSoden says:

    Hi there would you mind letting me know which hosting company you’re using?
    I’ve loaded your blog site in 3 very different internet browsers and I have to admit
    this blog loads a good deal faster then most. Can you suggest a good web
    hosting provider at the honest price? Kudos, I
    appreciate it!

  11. Very nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  12. Good blog! I truly love how it is simple on my eyes and the data are well written. I am wondering how I might be notified when a new post has been made. I have subscribed to your RSS which must do the trick! Have a great day!

  13. Automobiles says:

    I’m extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one nowadays..

  14. I enjoy you because of all of your effort on this web site. My mother delights in managing internet research and it’s really easy to understand why. Most people know all relating to the lively way you offer simple items on this web blog and cause contribution from others on the subject so our favorite simple princess has always been understanding a lot. Have fun with the remaining portion of the year. You’re the one doing a fantastic job.

  15. I’m not sure where you are getting your info, but good topic. I needs to spend some time learning much more or understanding more. Thanks for great information I was looking for this info for my mission.

  16. AlexisRLampp says:

    Greetings! Very beneficial advice in this particular post!
    This is basically the little changes that produce the biggest changes.
    Thanks for sharing!

  17. MelvinaDView says:

    You could certainly view your enthusiasm from
    the work you write. The arena hopes for a lot
    more passionate writers just like you who
    usually are not afraid to express how they believe. Always follow your heart.

  18. Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

  19. Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such great info being shared freely out there.

  20. John Wilson says:

    My brother suggested I would possibly like this web site. He used to be entirely right. This publish truly made my day. You can not consider just how much time I had spent for this info! Thanks!

  21. Marvel says:

    Heya! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no back up. Do you have any solutions to protect against hackers?

  22. Pingback: make money online

  23. Alan Hill says:

    Very well written post. It will be helpful to anyone who utilizes it, including yours truly . Keep up the good work for sure i will check out more posts.

  24. whoah this blog is wonderful i love studying your posts. Stay up the good paintings! You know, a lot of people are searching around for this information, you could aid them greatly.

  25. I simply want to say I am just very new to blogging and actually loved your page. Very likely I’m want to bookmark your blog . You definitely have incredible stories. Thank you for sharing with us your web-site.

  26. Leah Skinner says:

    Thank you for another informative web site. Where else could I get that kind of information written in such an ideal way? I have a venture that I’m just now operating on, and I have been on the glance out for such information.

  27. Great tremendous things here. I am very happy to look your post. Thank you a lot and i am taking a look ahead to touch you. Will you kindly drop me a mail?

  28. Carl Walsh says:

    Hello, I think your site might be having browser compatibility issues. When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, amazing blog!

  29. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this hike.

  30. Jane Vance says:

    Thank you, I have just been searching for information about this subject for a while and yours is the greatest I’ve found out till now. However, what concerning the bottom line? Are you certain in regards to the supply?

  31. I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again! 3d lashes

  32. survey site says:

    I do accept as true with all of the ideas you have introduced to your post. They are very convincing and can definitely work. Still, the posts are very short for beginners. Could you please extend them a little from next time? Thanks for the post.

  33. Berry says:

    I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Fantastic work!

  34. I was recommended this blog by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my difficulty. You’re incredible! Thanks!

  35. Really appreciate you sharing this post.Much thanks again. Great.

  36. Pingback: Google

  37. You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complex and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  38. Emily Knox says:

    This is a great article in many ways. I can’t express how impressed I am with your content. I appreciate your viewpoints and how you make it all so interesting.

  39. I’ve been browsing on-line more than 3 hours these days, yet I never found any attention-grabbing article like yours. It is beautiful price enough for me. In my view, if all website owners and bloggers made excellent content material as you did, the internet will likely be much more useful than ever before.

  40. Sean Simpson says:

    If you want to obtain a good deal from this article then you have to apply such strategies to your won weblog.

  41. 464257 554330A thoughtful opinion and suggestions Ill use on my web page. Youve clearly spent some time on this. Nicely carried out! 752867

  42. Heya, I was looking around the net for some info on this area and located your blog post and ended up being ecstatic to see it is truly well crafted and useful on the subject matter! I loved that you put your efforts in to making this document in addition to offering your view! I also want to tell you about my very own websites that just started up. In my opinion it’s a pretty quality internet site which has a pleasant structure but please check it out in any event, I worked very hard on it!

  43. Dan Campbell says:

    Highly descriptive article, I enjoyed that bit. Will there be a part 2?

  44. Justin Kerr says:

    I was curious if you ever considered changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?

  45. Gavin Grant says:

    I simply want to say I’m very new to blogging and site-building and definitely liked you’re blog. Almost certainly I’m going to bookmark your blog post . You definitely have superb well written articles. Thanks a lot for revealing your blog.

  46. Wow! Thank you! I permanently needed to write on my website something like that. Can I take a portion of your post to my website?

  47. The information mentioned within the write-up are a few of the best readily available

  48. 829295 685957Visiting begin a business venture about the internet typically indicates exposing your products or services moreover provider not only to some individuals inside your town, but however to plenty of future prospects who may possibly be more than the internet several times. straightforward internet business 828346

  49. Howdy. Simply wished to ask a quick problem. Now i am arranging my own blog as well as would want to recognize exactly where you still have the concept? Was this free of charge? Or perhaps has been that compensated? I can’t often locate anything at all just like this blog, consequently hopefully you are able to i want to know. Many thanks. PS, our sorry. Language just isn’t my first language.

  50. Lily Knox says:

    I every time used to study post in news papers but now as I am a user of web so from now I am using net for articles, thanks to web.

  51. Thanks for the marvelous posting! I certainly enjoyed reading it, you are a great author. I will make certain to bookmark your blog and will eventually come back later in life. I want to encourage you to continue your great work, have a nice day!

  52. Andrew Rees says:

    Everything is very open with a clear description of the challenges. It was really informative. Your site is very helpful. Thanks for sharing!|

  53. Great blog post. It’s useful information.

  54. Karen Ball says:

    Awsome website! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also

  55. 935906 869980Hey there! Someone in my Myspace group shared this site with us so I came to take a appear. Im undoubtedly enjoying the details. Im bookmarking and will likely be tweeting this to my followers! Superb weblog and outstanding style and style. 202756

  56. Simon Ogden says:

    Try to alternate layers of green material like grass clippings, and brown material like dried leaves. There is also a possibility of not being able to get help or assistance from them right away when problems occur. BR Taobao company: their username and password appears to have been broke.

  57. Great work! This is the type of information that should be shared around the net. Shame on the search engines for not positioning this post higher! Come on over and visit my web site . Thanks =)

  58. I have been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the internet will be a lot more useful than ever before.

  59. Dominic Nash says:

    hello!,I like your writing very much! share we keep in touch extra about your rticle on AOL? I need an expert in this house to resolve my problem. May be that iss you! Takinhg a look ahead to see you.

  60. 917378 913674The the next occasion Someone said a weblog, Hopefully so it doesnt disappoint me approximately this. What im saying is, I know it was my choice to read, but I in fact thought youd have something intriguing to express. All I hear is often quite a few whining about something which you could fix in case you werent too busy looking for attention. 957994

  61. Sonia Greene says:

    The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  62. Common skin warts can be effectively treated with over-the-counter medication containing salicylic acid. An uproar has ensued from this, with many mothers, pastors, sisters and friends, associating this preventative measure with giving tacit approval for their teen aged daughters to become sexually active, rather than looking at it as a safeguard against a serious health issue later in life. A person affected by HPV would have skin warts, genital warts, cervical dysplasia, and cervical cancer.

  63. Duschgel says:

    127091 715131Only a smiling visitant here to share the love (:, btw great design and style . 115156

  64. 592592 898051Hello. Cool write-up. Theres an problem with the site in internet explorer, and you may want to test this The browser may be the marketplace chief and a large element of other folks will miss your excellent writing due to this difficulty. 346469

  65. CSGO Hacks says:

    387820 369020I like this site very much, Its a really nice situation to read and get info . 450320

  66. we prefer to honor numerous other web web sites around the web, even when they aren

  67. Wendy Young says:

    I am constantly browsing online for posts that can assist me. Thx!

  68. Hi to all, the contents present at this web site are really awesome for people knowledge, well, keep up the good work fellows.

  69. Adam Hodges says:

    Hmm it looks like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to everything. Do you have any recommendations for inexperienced blog writers? I’d definitely appreciate it.

  70. Anne Mathis says:

    Most often since i look for a blog Document realize that the vast majority of blog pages happen to be amateurish. Not so,We can honestly claim for which you writen is definitely great and then your webpage rock solid.

  71. Sue Hemmings says:

    Yesterday, while I was at work, my cousin stole my iPad and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!

  72. Sue Young says:

    I will right away grasp your rss as I can’t in finding your e-mail subscription link or newsletter service. Do you’ve any? Kindly let me know so that I could subscribe. Thanks.

  73. The Green Somke company has great customer service and that is wheregreat ends. This E-Cigarrete is not recommended in any way. It is poorly designed and it will be defective before you get to know how to use it. Let me explain what I men by design flaw, on the tip of this cigarrete there is a Air Flow Sensor, when you inhale air flows thru it and it work like a switch it will turn on the battery power and the heating element in the cartrige will heat up causing steam. The problem with this design is that the forementioned air flow passes thru this switch and also the battery before it reaches the cartrige, this will create condensation, water is a conductive of electricity, so eventually the Airflow Switch and the battery will short out rendering the device useless.Don’t believe me? Go and buy it and experience it yourself.

  74. Andrea Kelly says:

    Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  75. 471930 660380You got a quite exceptional internet site, Glad I noticed it by way of yahoo. 165510

  76. Lisa Wilkins says:

    So if you are looking for a stylish pair of sandals, thhen you simply cannot ifnore the Fit Flop collection. It may maintain coordination with yiur hips provide moire support to your body weight tthan the ordinary shoes.

  77. Grace Scott says:

    First of all I want to say excellent blog! I had a quick question in which I’d like to ask if you do not mind. I was interested to find out how you center yourself and clear your head before writing. I’ve had a hard time clearing my mind in getting my thoughts out. I do take pleasure in writing however it just seems like the first 10 to 15 minutes tend to be wasted just trying to figure out how to begin. Any suggestions or hints? Thanks!

  78. Claire Bower says:

    I would love to add that when you do not currently have an insurance policy or perhaps you do not belong to any group insurance, you will well reap the benefits of seeking the assistance of a health broker. Self-employed or people who have medical conditions commonly seek the help of any health insurance broker. Thanks for your article.

  79. Dan Hart says:

    It’s nearly impossible to find well-informed people in this particular topic, however, you seem like you know what you’re talking about! Thanks

  80. Jason Arnold says:

    Appreciation to my father who told me on the topic of this website, this blog is genuinely remarkable.

  81. Thank you for any other wonderful post. Where else could anyone get that type of information in such a perfect method of writing? I’ve a presentation subsequent week, and I’m on the search for such info.

  82. Nice blog here! Also your site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as fast as yours lol

  83. Ava Duncan says:

    Howdy! Someone in my Facebook group shared this website with us so I came to take a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Exceptional blog and fantastic design.

  84. 924708 728928The best and clear News is very much imptortant to us. 383950

  85. Andrea White says:

    Thank you for the good writeup. It in truth was a enjoyment account it. Glance complex to far brought agreeable from you! By the way, how can we keep up a correspondence?

  86. 114743 81428This really is sensible information! Exactly where else will if ind out far more?? Who runs this joint too? sustain the very good function 380041

  87. 696961 362139Its exceptional as your other posts : D, regards for posting . 23644

  88. 414531 829168Um, consider adding pictures or much more spacing to your weblog entries to break up their chunky look. 223227

  89. 858034 839044Excellent post, thanks so significantly for sharing. Do you happen to have an RSS feed I can subscribe to? 135225

  90. mustawsfn fckiw ujnhnpv ovrt jfjpunvclmpbhcp

Leave a Reply

Your email address will not be published. Required fields are marked *